– How to identify and collaborate with influencers
Session 8: Social Media Analytics
– Key metrics to track (reach, engagement, conversions)
– Tools for measuring social media performance
Session 9: Crisis Management on Social Media
– Handling social media crises and negative feedback
– Developing a crisis communication plan
Session 10: Social Media Listening and Monitoring
– Tools for monitoring brand mentions and trends
– Using insights to improve strategy
Session 11: Organic vs. Paid Social Media Strategies
– Comparing organic reach vs. paid reach
– Integrating both strategies for optimal results
Session 12: Social Media Trends and Emerging Platforms
– Latest trends in social media marketing (e.g., TikTok, Clubhouse)
– Evaluating new platforms for marketing opportunities
Session 13: Case Studies in Social Media Marketing
– Analyzing successful social media campaigns
– Group discussions on lessons learned
Session 14: Legal and Ethical Considerations
– Privacy issues and data protection regulations
– Ethical guidelines for social media marketing
Session 15: Final Project Presentations
– Students present their social media marketing plans
– Peer feedback and instructor evaluation
Session 16: Q&A and Recap
– Reviewing key concepts and addressing final questions
– Career opportunities in social media marketing
Teaching Approach
– *Lecture Sessions:* Covering theory, best practices, and case studies.
– *Hands-on Activities:* Practical exercises in content creation, ad setup, and analytics.
– *Guest Speakers:* Inviting industry professionals for insights and discussions.
– *Assessments:* Final project presentations and quizzes to assess understanding.
This schedule is designed to provide a comprehensive understanding of social media marketing, from strategy development to practical implementation and analysis, ensuring students are well-prepared for roles in digital marketing.
